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Branding and Website Redesign exploration for Humio — a rapidly growing enterprise log management solution.

Branding / Website Design

Humio is a real-time observability solution for DevOps, ITOps users and security professionals.  The solution makes it possible for teams to send and receive instant visibility to all relevant log data in one solution, available in both on-prem and cloud options. While Humio’s product gained traction, their branding and website did not reflect their growth. They approached us with a simple ask:  Within the first 5 seconds I want both decision makers and practitioners to see a site and brand that provides validation of our products abilities and enterprise-level support while relaying our energetic, forward-thinking mentality of our team members and product. Over the course of 6 weeks, we conducted 3 discovery workshops with key stakeholders and delivered several concepts for their new brand identity and visual direction for their website.