Reviews.com Comparison Engine
We worked with Reviews.com to design an interface that is optimized to help users find the absolute best product for their needs.
Our goal with this project was to design a comparison engine that could be applied to multiple products, and ultimately help users narrow down the best product based on their exact needs.
By allowing users to select a baseline product, the comparison process is much easier. Instead of being overloaded by data, we allow users to choose one product at a time, and compare it directly to the other options.
Once a baseline is selected, we then designed an interface that allows users to choose which ratings are important to them so the user can display them side-by-side.
Similar to our ratings functionality, users can also select specific characteristics they are most interested. This eliminates data overload, allowing users to only compare and focus on the characteristics that matter most to them across the products they are interested in.
Buying decisions often come down to choosing between two final products. Our Head-to-Head comparison interface allows the user to get into the most important details of each product and view how they stack up to each other Head-to-Head.
In addition to presenting Reviews.com research and testing data, our comparison engine was designed to also include customer reviews from around the web, helping the user make the best possible decision with as much information as possible.